When Edinburgh asks an AI where to eat, who's the answer?
Every week we put 80 real diner questions to ChatGPT, Claude, Gemini and Perplexity — and record every restaurant they name. This is the city's scoreboard for the new front door of dining.
For a great Thai meal in Edinburgh this week, the models point to Nok's Kitchen, Ting Thai Caravan and Chaophraya. Booking is sensible at weekends.
How the Index works
No opinions, no paid placement — just what the models actually say, measured the same way every week. Full methodology →
80 real questions
From “best ramen in Edinburgh” to “where to eat after a Fringe show” — cuisine, neighbourhood, occasion and budget, phrased the way people actually type.
4 models, every week
Each question goes to ChatGPT, Claude, Gemini and Perplexity. Every restaurant named in every answer is logged, with its position.
Share of voice
A restaurant's score is the share of relevant answers that name it — tracked over time, by category, against the whole city.
This week's most-recommended
The overall leaderboard across all 320 answers, week of 13 Jul 2026.
| Restaurant | Neighbourhood | Share of voice |
|---|---|---|
| The Witchery | Old Town | 14.8% |
| Söderberg | Morningside | 13.2% |
| Timberyard | Tollcross | 12.3% |
| Oink Victoria Street | Old Town | 12.3% |
| The Mosque Kitchen | — | 11.9% |
| Civerinos | Newington | 11.6% |
| Ting Thai Caravan | Old Town | 11.6% |
| Dishoom | Old Town | 11.3% |
Not in the answer?
We audit exactly how each AI sees your restaurant — listings, reviews, menu data, press footprint — and hand you the fix list ranked by impact.